BRANDING, WEB DESIGN & LAUNCH FOR POMADY

1.11.24

Branding, UX, and digital rollout for Pomady - a luxury Italian-made lipstick brand focused on sustainability, refillability, and cruelty-free beauty.

↪ pomady.com

[Services]

Branding
Digital strategy
E-commerce design
Development

[Client]

upscale e-commerce brand

[Industry]

Sustainable beauty

Deliverables

We partnered with Pomady from the earliest stages to shape a beauty brand that feels as premium as the product behind it.

Defined brand positioning, tone, and values through founder workshops and creative exploration

Crafted a distinctive visual identity and packaging system rooted in sustainability and elegance

Designed and developed a custom eCommerce storefront optimized for conversion and storytelling

Built and integrated a real-time, camera-powered virtual try-on features for shade discovery

Pomady launched with a presence that felt instantly established - confident, minimal, and distinctly their own.

[Results]

From branding to try-on to checkout, every part of the journey was designed to leave an impression - and it did.

[01]

Premium from first click

The brand looked polished from day one. No guesswork, no filler - just sharp visuals and smart storytelling.

[02]

Try-on that works

The real-time shade try-on became a centerpiece feature - turning hesitation into confidence and dramatically reducing friction in product discovery.

[03]

Self-sufficient

With a CMS and flexible design system, Pomady’s team could manage content, products, and campaigns without ongoing dev support.

Basetwo AI

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