Rebranding & redesign for Unilever cleanipedia
We partnered with Unilever to reimagine Cleanipedia's digital & brand identity during a pivotal business shift helping rebuild their brand identity, website, and digital strategy, crafting a fresh approach designed to resonate with gen z audiences across 25 global markets.
↪ cleanipedia.com- BrandingWeb designDigital strategy
Housekeeping Platform
- Consumer GoodsEnterprise
Results and
Awards
fans convert to consumers
Over half (54%) of users have bought a household product after seeing it on the platform, with almost 71% of these being unplanned purchases.
Bronze Award
Cannes Lions
Silver & Gold Awards
The Drum Awards
Over 2.4 billion views
Since launch, Cleanipedia has seen traffic increase by a third, reaching a total of 2.4 billion views globally.
Helping 30 million people
Cleanipedia has proven popular, with 1,000+ articles so far helping almost 30 million people.
38% Sales uplift
Cleanfluencers sparked a trend for cleaning white trainers with Cif Cream Cleaner, contributing to a 38% uplift in UK adults under the age of 28 buying the brand.
Deliverables
In partnership with Unilever, we led a full-scale reimagining of Cleanipedia’s digital presence to support a major business transformation.
This included a complete overhaul of the brand identity, website, and digital strategy - built from the ground up to resonate with new, global audiences and drive long-term growth across 25+ markets.
- Redesigned brand identity tailored for cross-cultural resonance and international expansion.
- End-to-end UX/UI transformation across website and digital platforms.
- Strategic brand repositioning to capture and retain new audience segments.
- Redesigned brand identity tailored for cross-cultural resonance and international expansion.
Murray Baillie
Brand Lead at Unilever
"Stera Global team were exceptional. They were flexible when changes inevitably had to be made and managed to produce some excellent work."
